People Bio Alzon Brand launch campaign
Client : People Bio
Agency : Cheil Worldwide
Film Director : Three finger STUDIO / IN DEOK, PARK
campaign goal

Alzheimer's risk screening market
leadership. presence. Campaigns that deliver metrics Campaigns
Technology to make Alzheimer's normal 

to the invisible realm
complete dissection

A beginning for the end of Alzheimer's
Alzon​​​​​​​






World's first Alzheimer's test kit

If you can't write 'first'
To feel like a ‘first’

1907
Alois Alzheimer, who first discovered Alzheimer's disease
|
2022
Alzon found Alzheimer's only with blood

Opening the era of Alzheimer's screening and care using only blood







Alzon Brand Ambassador ' YOO JI TAE'



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