CALLAWAY APPAREL 21FW Brand Lunching Campaign
Client : CALLAWAY 
Agency : TBWA Korea
Film Director : Object X / JIN HO, LEE
The start of the campaign is cut off.

If you do not clearly feel the change
Cannot change from existing positioning.


[ First ]
Through a complete break with the existing CALLAWAY APPAREL,
Restoration of damaged brand value + expectations for launch

[ Second ]
Field, player look, BGM, etc. of golf brands break away from typicality

[ Third ]
Pioneering a completely new path unique to CALLAWAY APPAREL

Campaign Key Message
CALLAWAY APPAREL Lunching Film 30”


CALLAWAY APPAREL [Gear] 15”




CALLAWAY APPAREL [Detail] 15”




CALLAWAY APPAREL [pattern] 15”






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