Hi-Mo, Not Envy at All Campaign
Hi-Mo is a company that provides a good solution to those suffering from hair loss.
Korea's No.1 wig brand.
Campaign's Goal
A fun campaign that can boost the brand, Hi-Mo, creating issues
Jang Ki-ha's song, which became popular by making various parodies in 2022
[ I'm not envious ]
Key idea
With the content of ‘Hi-mo, I am not envious of the thin hair of other people’
Expressing Lee Deok-hwa's swag full of confidence without caring about others
A low-budget campaign in the form of reels and shorts that enjoyed great results
2023 Epi Awards Gold Award
Business Performance - Low Budget: Product
Not Envy at All Digital Contents
