Client :Samsung Fire & Marine Insurance Direct
Agency : Cheil Worldwide
Campaign Goal
Positioning the brand as a leader in insurtech x life care platform
Campaign Concept
The data in the SAMDA-CHAC app, which is composed of 0 and 1,
which are silent entities, are transformed into a man/woman with a style that is tailored
to the consumer through hyper-personalization, and a worldview is set up
where they appear everywhere in daily life and take care of each other.
Title & Sub Title Design
Epsode 1.
She sits in the passenger seat and takes care of me 24 hours a day.
Epsode 2.
From across the world, he took care of everything from A to Z.
'
Epsode 3.
She knows ten things about me if I tell her one thing. Her secret
